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Steve Simmons introduced this diet plan in the year 2003 and also launched it as an e-book on the net. The diet is based on a new concept of "bite counting" and does not give any preference to age old practice of counting calories. In this diet program stress is on the need for a healthy lifestyle and includes a "work out" plan combined with a diet based on healthy foods and vitamins.

The diet promises to make you lose at least twelve pounds in two weeks without eliminating any specific food products.