New America

After several years of research John Robbins came out with a book by the name of "Diet for a New America- How Your Food Choices Affect Your Health, Happiness, and the Future of life on earth". This book won a nomination for the Pulitzer Prize and sold over a million copies. This "humane" diet program was an instant hit with the animal rights people.

The diet plan advocates a total plant based vegetarian diet to help people fight various health problems like heart attacks, high cholesterol, cancer, diabetes, strokes, artificial hormones, osteoporosis etc.